We there are a lot of option the distinguish different target groups but how can you make one big overview of all of them. I took the two methods that differ in social status and habits (Sinus milieus) and the one that
Info-Elite 18%
Established
Performers
Info-Scanner 20%
Conservatives
Modern Mainstreamers
post-Materialist
Analog ♀ 13%:
Traditionals
Analog ♂ 10%:
Traditionals
Selective user 12%:
Adaptive-Navigators
Consumption Oriented
Digital entertainment oriented 20%:
Digitial Individualists
Mediamuffle 9%:
Consumer Hedonistic
It is really important to know how different groups use media. Are they a lot on social media. Or do they read only the paper and watch the news. Because you can make a whole campaign but when it turns out your target group is not using this kind of media you have to start over and make new ideas. In the next post I’ll go deeper how this can affect a campaign.
