UX STRATEGY by Jaime Levy

Is a book I got in the Usability Congress by the designer Jaime Levy, she guided us through her experience finding an apartment in Berlin and how she implemented her UX skills to develop a strategy for finding her amazing apartment. 

The book is like a guide for anybody who would like to create successful digital products, Levy breaks down the mix between amazing experiences with business moves. It’s an easy-to-follow book because like in her conference, she shares real-life scenarios where UX strategies are applicable as well, accompanied by great tips on how to create digital experiences that users will remember. 

World Usability Congress

I would totally recommend attending to a networking event even if it’s just to go out of your comfort zone, you will make amazing connections and engage with professionals who are always happy to guide you. 

This year I saw more talks referring to the usage of AI in design and how algorithms are the future in creative processes, they’re not here to take our places but rather to make our job easier. 

One of the talks referred to emotional design in experiences, which is a part of the topic I’ll be addressing for my thesis, where it was talked about the important of immersion within the experience, how every detail matters in a fictional experience for it to feel real, and how now the usage of technology like augmented reality can help us more real-time intimate experiences. 

The most interesting part was the immersive storytelling, how we can not only create emotions into people with words, sounds or visual, but also with smell and atmosphere, the most interesting part about immersion is how it bring nostalgia, and make use of it to create a memorable experience. 

Sensory Design – A look into Heli Juuti thesis. 

The thesis a chose is from Heli Juuti, alumni of contemporary design from Aalto University in Finland. It is based in the research of sensory design and how to incorporate a sensory installation with marketing purposes for a dairy brand in Finland which would like to be enter the USA market. 

The level of design and innovation is quite interesting, I´ve seen multiple brands, some of which the author refers to, like glossier, were the refer themselves as brand ecosystems, creating amazing shopping experiences, online and offline. I found amusing how marketing is connected to interactive design and how the perception of a brand changes entirely for a consumer based merely on the experience they had in their shops or websites. 

It was such an interesting approach even doing a research trip to America with the purpose of finding more information an insight of how the experience in these stores is. 

I appreciated the minimalist but colorful branding for this thesis and project it was such an easy and nice layout. The communication was formal but clear and concise, I liked the examples also how certain elements where remarked, like the contribution from interviewees, but there were come grammatical mistakes. 

There was a lot of literature cited, from disciplines like psychology, marketing, and neuroscience. 


When we talk about the epistemology of design, we’re referring to the significance of design not only as a practical need but as a key part in humanity that shapes societies. It does beyond creating and construction, it’s the perfect implementation of planning, scheduling, and systematically ideating. 

Just as Poldma (2013) mentions, design in not necessarily about knowing what only the outcome is but importantly about the construction of the conditions under which the outcome should be judged. Such judgement relies on factors of human nature and the dynamic between people and the practices that generate these outcomes. 

This discipline can be far too complex to understand, design as I’ve said is beyond creating but more about understanding, it’s the human connection between construction and empathy for all the implicated before, during and after the construction. But there are three aspects that are needed within the epistemology of design, knowledge, methods, and clarity of validation criteria. 

Ongoing matter: Democracy, Design, and the Mueller Report.  

Is a project made into an exhibition that show casts posters that represent information from the Report on The Investigation Into Russian Interference In The 2016 Presidential Election through design. 

Each poster is composed by important references and citation rom the report accompanied by additional contextual information, it not only talks about the report but also about themes related to transparency, treason, interference, white collar and governmental crimes, fake news, and misinformation campaigns. 

The exhibition is show casted as a timeline within the report in a visually appealing way, eliminating the comprehension barrier. This report, known as The Muller Report, is of general’s public interest and its redactions causes a disinformation in the American citizen, who might not sense the gravity of their political crisis and the effects these crimes will cause in democracy. 

 Accessibility to public information is a task for Designers. 

An area in which communication and visual designers can use UX/UI techniques to hook views, interest them with the topics and keep them reading, creating critical thinking and analysis issues of social and political matter. 

Synthesizing text, language, organization, hierarchy, and virtual development strategies could more effectively design documents of social and legal matter reaching a wider range of audiences and comprehending the severity of these issues. 

The more pathways we create in documents of public matter, the more accessible they become, the more informed a society gets and makes us make wiser and well-informed decisions. 

Like Eye in Design mentions, In the era of fake news, graphic design must address the gaps between information dissemination and the public’s ability to understand it. 

Ontological Design

Philosophically speaking ‘Ontology’ gives meaning to the purpose of existence of something or someone, this design theory questions on a fundamental level ‘What is design and what does it does to the world?’ Even though design as a discipline serves to a reason and a task, it can be find everywhere and used at any time we, as designers, fail to understand how it structures the possibilities for existence in the world. 

Like Anne-Marie Willies wrote, ‘design is fundamental to being human it is something way more persuasive and profound.’ Seeing design as an imperfect discipline that looks to make things better rather than looking for perfection in a huge spectrum, makes us visualize the unforeseen and unintentional outcomes instead of neglected the consequences it effects. 

Design not only innovates, design changes societies, influences behaviors, creates a new way of being in the world, where other worlds live within. Changing the way one world behaves will cause collateral effects in the worlds within it. 

Generative Art experiences

Generative art as a movement started around 1950’s when artists started experimenting with analog and mechanical devices, praising the chaos that dadaism and surrealism brought into the radar. At the time the only people who had access to sophisticated digital devices that could be used to experiment with component generative abstract art where scientists and professors at universities.

It is a form of art that implements algorithms to generate new ideas, forms, shapes, images, with a pattern. It allows the artist to create her/his own boundaries that are set up to a computer and this will generate multiple pieces of art. It reduces the exploratory phase of art leading to sophisticated ideas. 

The magic of it it’s using information from the real world to represent something unique with it, as a new form of data representation, it’s also a form of brainstorming to bring unique ideas into the real world. 

Blog Entry 10:  Organization

Since my latest entry about the preliminary structure of my thesis, I started searching literature for my chapters. But before I actually started doing it, I remembered my bachelor thesis. My bachelor thesis had over 120 pages and 15 pages of literature references. And I kinda didn’t really have a good plan for organizing everything. I basically used Browser bookmarks and crude descriptions. At some point it was basically impossible to find certain quotes again or even whole articles. It took an insane amount of time to work like this and constantly search for something. I really don’t want this to happen again. So this time I will figure out a system for sorting my literature that works for me.  

For that I will use a document which I’ll use to keep track of everything.  

Firstly I will use the chapters I have or more precisely the different topics of my thesis. There I will sort in my literature. Secondly, I will give every reference a unique number that I will also assign to the downloaded PDF, so I’ll always be able to find what I need. Moreover, I will give every reference a rating from one to five stars, depending on how important I think it will be for my thesis. I’ll also write down if I already found full-text access to the document or where I can still search for it. Furthermore, I’ll also assign a Letter to know at first glance what kind of reference it is.  

As I was starting on this, I already noticed the first flaws with that system. When I will start writing it would be important to also have a summary of the reference, the most important quotes and a comment on the quality or critical points. The problem is, if I add all this the document will be confusing. Also i can’t sort it, which will be probably very important, so I’ll will transform this document into an excel spreadsheet which will bring a lot more benefits. At the current state I am thinking about these categories.

While working on the thesis I’ll probably add some categories, but at the moment I think this a way better start to this project than my approach to my bachelor thesis.

Impuls 8. – Blog Post Revision

Initially, the idea of writing academic blog posts felt like an unnecessary hassle. As a Media design student completing the masters degree, buried under heaps of projects and work, adding another task to the pile seemed daunting. I’ll be honest – when the suggestion first came up, I wasn’t sold. But little did I know, this seemingly small addition would become a game-changer in my academic journey.

At first, academic blogging seemed like an obligation rather than an opportunity. I questioned its relevance among all the other tasks demanding my attention. Yet, as I reluctantly started this journey, I quickly realized that academic blogging was far from a waste of time. It became a platform for me to explore ideas, share insights, and develop sketches.

However, the journey wasn’t without its challenges. Balancing the demands of writing regular blog posts alongside other projects was tough. There were moments when it felt like a constant burden, a distraction from the “real work”.

Writing blog posts forced me to clarify my thoughts and express my ideas clearly. It challenged me to break down complex concepts into simple language, making my research more understandable to a broader audience. In doing so, I gained a deeper understanding of my work, discovering connections and insights that had previously eluded me.

Perhaps most importantly, academic blogging became a form of accountability, keeping me on track and motivated in my research. Knowing that I had committed to sharing regular updates on my progress kept me focused, even when things got tough. It provided structure and discipline that were invaluable in the long journey of thesis writing.

Looking back, I can now see that my initial reluctance towards academic blogging was unfounded. What started as a grudging task evolved into a transformative experience that shaped my academic journey.

Without a doubt, academic blogging has been crucial in helping me visualize, articulate, and develop my master’s thesis. It pushed me out of my comfort zone, challenged me to think critically, and connected me with a vibrant community of scholars and researchers.