Lighting is an integral part of an exhibition. Effective use of lighting makes your exhibition more visible and sets the ambiance of your stand space. You have likely seen examples of these whenever you’ve visited stores and cafes.
David Dernie defines lighting as “A vital part in the visitor’s experience as it affects the way in which an exhibition structure is perceived, the effectiveness with which it communicates, the rendering of form and color, and the legibility of graphics.”
As an exhibitor, you need to be aware of the best lighting practices such as which are will work best with lights, their level of illumination, and light distribution. You could have a word with your exhibition stand builders as they have a better idea of where to place lights and create the right impression as per your brief. For example: if you choose a non-even distribution of lighting, then it might help you create a relaxed space. While if you have uniform lighting, it will help in making your space look more capacious.
Lights not only increase visibility, but it also helps in setting a mood. Therefore, while planning for an exhibition, you need to reflect on the atmosphere you want for your stand. Whether you need to create a warm and isolated atmosphere or have a modern and public feel to it, based on it, you would decide the kind of lighting you want for your exhibition stand. For a warm and private look, you could have dim and warm lighting, whereas, for modern and lively appeal, you could go for bright and cool lights. Working on the right lighting solution will help in giving a professional and impressive appearance to your exhibition stand design.
Did you know that people choose to look at walls that are well-lit. A research shows that people are usuallu attracted to spaces with wall luminance.
Effective lighting is about creating a focus. It is about making sure that certain aspects of your exhibition stand design pop out and draw people’s attention. At its most basic, it’s attracting people to the light.
If you think about it, when working over your creative ideas for exhibition stands, every visual aspect is carefully considered, because the intention is to attract attendees and convey the brand message to them instantly. But exhibitors often underestimate lighting and don’t consider it an essential design element, until they reach the venue.
At the fairground, they realize that the lighting for their stand space is not enough, and now their graphics are not being seen. Even if you plan to hire stands for your show appearances, having extra lighting is always better than less lighting. You can always remove extra lighting, but it isn’t very easy to add more during the exhibition.
Well-placed light sources improve the look of your graphics. They enhance the presence of your exhibition stand at the trade show. Lighting can be quite helpful to guarantee that visitors will automatically see the products or marketing messages you wish to stand out. Several studies in user design have shown that people are naturally attracted to bright spaces, especially walls that are well-lit.
So your brand presence will benefit immensely if your exhibition stand incorporates lighting as a part of its theme and stand design.
