Duolingo made a language app so it is accessible for everyone to learn a new language. They choose to make an app since most people have access to a smartphone. But what also comes with a smartphone are addictive social media platforms.
What Duolingo did to keep people using their language app is using the same psychological techniques as social media platforms and games are using to keep people engaged.
- One of the most powerful ones it’s the notion of a streak.
- Another mechanism to get people come back to the app are notification. With notifications you shouldn’t be spamming.
When you learn something out of it you get meaning out of it. And when you don’t get that it feels like you have been wasting your time.
I think this way of thinking can by applied to a lot of different things. As on social media content. The content you are making has to be meaningful and has to be a certain way that people want to come back to your page/campaign.
TED. (2023, 26. Oktober). How to make learning as addictive as social Media | Luis von Ahn | TED [Video]. YouTube. https://www.youtube.com/watch?v=P6FORpg0KVo
