Research Topic: Visual Storytelling

I decided that I want to research visual storytelling. I am interested in how to create designs, graphics, or illustrations that tell a story, keep viewers interested and emotionally engaged, help them understand something, or motivate them to do something. I want to know why people are moved by and invested in certain (visual) stories and how to create stories like this.

For now, I am planning to gather knowledge about storytelling in general, and eventually focus on visual storytelling. Building on that knowledge, I can later choose a specific area or kind of product connected to visual storytelling that I want to concentrate on.