In one of my previous blogposts I was talking about the various touchpoints between companies and teenagers. To dive a bit deeper into the topic I analyzed different formats on their performance, strengths and weaknesses. The results are the following:
Selfcheck tests
There are a tons of selfcheck tests online, where people can test theirself on their skills and personality. In the end the test will present you some professions which might suit your strenghts. I tested a few of them and I they are all quite similar. One which stood out (negatively) was “Berufskompass” by AMS.
- The design was really unsexy and not really appealing (at least to me). There are inconsitencies in their design propals (e.g. different formats in four sections – list, cards, checkboxes, …)
- Some questions at the last part of the test were almost the same – just asked differently.
- I would think that lots of the questions were quite difficult to understand. Especially when thinking of young people taking the test
Company website
Companies who train a high number on apprentices each yeat are likely to have a company/job website specifically for apprenticeships. Small businesses mostly have a section in their job offers on their carreer subpages or does not have any vocational positions displayed. The company website of voestalpine.com/lehre has a really clear structure. The provided information is attracting young people as well as their parents. They have an extra section for parents which in my opinion is a good aspect as they are involved (to a certain point) as well.
- Very good structure
- Appealing to the user
- Embedded videos and pictures
- FAQ section
Startseite | voestalpine Lehrlingsportal
Social Media
Social Media is nowadays one of the must haves when it comes to communication and branding of the company. Especially when it comes to addressing young people. A lot of companies are on Facebook, Instagram and even a few businesses are posting on TikTok. Not so many youths are active on Facebook – which makes Instagram and TikTok the number 1 tools.
I found an account on TikTok, which is posting insights of several apprenticeships and jobs.
- nice idea of presenting jobs in a really short video
- might be very appealing for young people (but I am not to judge)
- account is also posting other content which is not related to jobs/work
