Closing the information gap and introducing a certification

I started working on sketches to understand what my process and exploration should look like. Making an (initial) flowchart for my own workflow and a few persona sketches got my creativity started. My MVP of my product will not be fully populated with the information it needs. This would take way too much time. Therefore I will focus on creating a shell of a product as a prototype. Ideally I will populate one “branch of information” to make it easier to see how it could all end up looking. 

I also sketched some ideas for how the information can be presented to the user. By creating a “designer layer” and a “consumer layer” I want the information necessary for each group to be easily available. Still, a consumer should be able to also read and understand what the designers should think of and the opposite. 

This thought sparked the idea that this eventually could become a certification of some sort. There are many different certifications (as discussed in last semester’s post about greenwashing) that do not really mean anything. By making the criteria easily available the brands who take sustainability seriously can get this information out in a trustworthy way. This can also work as an incentive for designers to really follow the guidelines of my product. 

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