“Designing for keep-worthiness and longevity of a (fashion)object”
Last semester I explored sustainability in fashion. Many companies have some sort of strategy to reduce their carbon footprint, but most of these incentives are not effective. I did however find some examples of companies trying to make a real difference. This in combination to big reports led me to some conclusions of what is important when designing and marketing clothing items:
- avoiding greenwashing
- reducing amount of articles sold (worldwide)
- increase the visual / fashional / material sustainability + increased quality
- increase keep-worthiness and versatility
- only focusing on “sustainalble” materials is not effective
Customer behavior and habits are affected by the environment and market the fashion industry creates. Therefore it is important to focus on the industry (in combination with expanding second hand options etc.).
The focus this semester will therefore be on the fashion designer. This is my user group. My goal is to help designers design for keep-worthiness and longevity (KWL). Included in this is visual/aesthetical sustainability, high quality/durability and versatility. Repairability is also important.
This semester’s design process will consist of work in the third and fourth part in the double diamond. I will first explore what possible solutions there are and then converge into developing one idea.
