“Hooked: How to Build Habit-Forming Products” by Nir Eyal
For my 5th Impulse, I decided to choose a book “Hooked: How to Build Habit-Forming Products” by Nir Eyal. At the core of the book lie principles and an understanding of how habits are formed while using certain products or services. The main goal the author had was to show how design decisions can be used to captivate the user’s attention, and make them use the product more.
I chose this book because it also explains the psychology of user engagement but also shows real examples from already existing products and how they were created, which decisions were made, and how they affected the user’s experience.
To my mind, Eyal’s method of the “Hook Model” for product and service creation can be used for my thesis work as well. It will help to create a product that will trigger curiosity and make people engage more. Additionally, by understanding and using psychological drivers for habit formation, it is easier to design a product that really resonates with people.
