Stakeholder & “What is this”

For my Instagram Youth version, I examined the following stakeholders.

Teenagers: As the primary users, their perspectives on the current challenges and preferences for a redesigned Instagram are crucial.

Parents: Given the concerns parents may have about their children’s online activities, understanding their perspectives on a safer social media environment is important.

Educators: Teachers and school administrators may be interested in how social media affects students’ well-being and may have insights into the educational implications.

Social Media Experts: Professionals specializing in social media, child psychology, or digital well-being can provide expert opinions and contribute valuable insights.

Instagram (Meta): The platform itself is a key stakeholder. Understanding their policies, constraints, and potential collaboration is essential.

For the “What is this” analysis, I chose Instagram itself to get a better understanding of the app.

What is this: Instagram

  1. What is it for?
    • Sharing photos and videos
    • Connecting with friends and family
    • Discovering content based on interests
    • Building a personal or brand presence
    • Providing a platform for self-expression
  2. To use it:
    • To create an account
    • To post content
    • To interact with others through likes, comments, and direct messages
    • To explore content on the main feed and through Stories
  3. How did it get there?
    • Developed by Instagram, Inc. (now owned by Meta)
    • Downloading it from the App Store
  4. Who uses it?
    • Individuals of various ages, interests, and backgrounds
    • Influencers and content creators
    • Businesses and brands for marketing and engagement
    • Celebrities and public figures
    • Educational institutions, non-profits, and organizations for outreach
  5. What does it do?
    • Facilitates photo and video sharing
    • Enables communication through comments and direct messages
    • Provides a platform for content discovery
    • Supports advertising and promotion
  6. When is it used?
    • Throughout the day based on individual preferences
    • During events, travels, and special occasions
    • To stay connected with others
    • For personal or professional branding
    • As a source of entertainment and information
  7. What is it made of?
    • Software code written in programming languages
    • Database infrastructure to store user data
    • Visual elements including images, icons, and user interface components
  8. Who made it?
    • Developed by Kevin Systrom and Mike Krieger (Instagram founders)
    • Acquired by Facebook in 2012 (now Meta Platforms, Inc.)
  9. Why does it exist?
    • To provide a platform for visual storytelling and sharing
    • To connect people globally through shared interests
    • To serve as a space for personal expression and creativity
    • To offer businesses and influencers a platform for promotion and engagement
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