by Kris Van Hout -

Blog #3 – Acht van Bladel Social-Media Campaign

Here is a recap of the social media campaign for the Acht van Bladel 2023:

Goals:

1. Brand awareness:
– Post reach: Get as many people as possible to reach with our posts.
– Follower: Instagram: started with 508, now 1094 followers
TikTok: started with 0, now with 1001 followers

2. Manage brand reputation:
– Brand mentions and relevant hashtags: Get as many people to mention @achtvanbladel 
– How often are people talking about us, special reach out.

Also got a special report in the official UCI Jury report of the event. That the social media this year was outstanding and this is a good example how other races should spend more energy into their social media aswell. The UCI is trying to put races for juniors like this on the map. And how we tackled the social media this year was the way to do so they said.

The UCI, Union Cycliste Internationale, is the international organization of the cycling sport. It oversees and regulates all cycling disciplines, establishes rules, organizes international competitions, promotes global development of the cycling sport at the international level.

3, Improve community engagement:
As much as possible
Here are the average results of the social media posts:

Instagram Reels
LikesViewsCommentsSharedSaved
475238732314
Instagram Photos
LikesReachComments
858030
TikTok
LikesViewsCommentsSharedSaved
38957623813

As you can see Instagram reels and TikTok have more potential than a photo posted on Instagram. Further you can see that there are very little comments in all the posts we posted. Maybe that is something to work on.
We also put a lot of effort in the after movie which is mostly to show other sponsors what kind of event the Acht van Bladel is. That’s why performance is less important but here are the results from that:

202220232024
YouTube30119??
Instagram9902869??
Facebook16001700??

Reparation before the event:
Since we also made the after movie of the 2022 edition, we knew a little bit what to improve but not to every detail. In 2022 we only made an after movie and did nothing with the social media so that was completely new.

Team:
Director/ Preproduction/Camera/Edit/Social media: Kris van Hout
Camera 2: Mirre Roymans
Social media 1: Nele van Hout
Social media 2: Richard Caddock
Drone: Ruud Hooijen
Photographer: Peer van Rooij

Planning
I didn’t do the whole campaign on my own but I was the “director” if that’s the right word. But I also did most of the preproduction work. We rented all the gear so we were fully equipped for the weekend.

DP 7588 Panasonic S5 body
LO 8372 Fader ND 82mm Kenko / Hoya
LP 7239 Panasonic Lumix S PRO 70- 200mm f/2.8 OIS
AM 8112 SD card 128GB 95MB/s
We also used the Panasonic S5 from my cousin (Mirre)

For social media we looked deep into similar similar cycling tour account to come up with inspiration and saved already a lot of music so we could use it on-site. So, we have a list of wished content what we wanted to post. The only thing is that we had to get those right shots.

Further we had all the routes of all the stages but we had to figure out a good schedule to get as much footage as we could in the short period of time.

All with all we made already a lot of progress compaired to 2022 but there is still a lot to improve for the next edition.

Sources:
https://blog.hootsuite.com/smart-social-media-goals/
https://www.instagram.com/achtvanbladel/

@achtvanbladel
by georg.kiraly -

Social Media gets people involved!

Especially in the European Union, the inclusion of children and young people is very important. There are many initiatives, think tanks, platforms or networks that work to make politics or democracy accessible to children and young people. But if there are so many initiatives, why do we still have the problem described at the beginning? It seems as if the platforms are there, but unfortunately the information and communication does not (yet) reach the masses. This gives me the impression that perhaps the wrong communication channels are being used and that there is still more potential to reach children and young people more directly.

Bayrischer Rundfunk: Instagram Channel “news_wg”

News-WG is a information format of the Bavarian Broadcasting Corporation on Instagram. It is a platform where young people can receive information about current political issues and events in Bavaria and Germany. The format leverages the popularity of Instagram to reach a young target audience and strengthen their political awareness. Its goal is to inspire young people for political issues and help them form their opinions and beliefs. News-WG provides a platform for young people to share and discuss their opinions and thoughts on current issues. The format is an example of how traditional media can expand and enhance their content and target audience through the use of social media. It shows the importance of reaching out to young people and giving them the opportunity to form and discuss their opinions and beliefs.

The News-Wg now has over 150,000 followers and has written almost 1300 articles to date. Probably not only the simple explanations but also the direct way of communicating with the followers are the recipe for the success of this political instagram-channel.

the hosts of the channel Helene Reiner, Sophie von der Tann und Max Osenstätter ©bayrischer Rundfunk

“Der Erfolg unseres Accounts macht deutlich: Junge Leute suchen auf Instagram nicht nur Oberflächliches. Sie haben wirklich Lust auf informative Inhalte.”

News-WG-Host Helene Reiner

“Young people have always been very political,” says Martin Fuchs, who advises governments on digital communication and monitors what is happening in social media. “Political and social debates don’t pass by even those who usually give make-up tips.” Moreover, working as an influencer also allows one to develop oneself.

His definition of being an influencer is not limited to the role of being an advertiser: “These are people who have built up a reputation and a community online, use this value to present themselves and then make influence visible in social issues, but also in the commercial sphere.”

Digital opinion leaders communicate informally and far away from organisations, which makes them appear more credible. Their potential is built on personality and proximity. Because they spend their time where young people spend their time: on the net. Especially with participation formats in which the community can ask politicians questions, they enable active political participation of the younger generation.