Generative art as a movement started around 1950’s when artists started experimenting with analog and mechanical devices, praising the chaos that dadaism and surrealism brought into the radar. At the time the only people who had access to sophisticated digital devices that could be used to experiment with component generative abstract art where scientists and professors at universities.
It is a form of art that implements algorithms to generate new ideas, forms, shapes, images, with a pattern. It allows the artist to create her/his own boundaries that are set up to a computer and this will generate multiple pieces of art. It reduces the exploratory phase of art leading to sophisticated ideas.
The magic of it it’s using information from the real world to represent something unique with it, as a new form of data representation, it’s also a form of brainstorming to bring unique ideas into the real world.