The podcast episode discussed two articles: “Don’t get stuck in discovery with insights no one asked for” by Martin Sandström and “UX strategy – What is it?” by Eddie Rich.
In the first article, Martin Sandström discussed the balance between research and action. He pointed out how designers often find themselves stuck in extensive research phases, causing delays in problem-solving. Martin talked about the importance of effective communication and prioritizing solutions to the problems presented by stakeholders.
The second article by Eddie Rich was about proposing a shift in terminology – from “UX strategy” to “experience strategy.” Eddie argued that the term “UX” can be misunderstood, especially by executives, and that reframing it could facilitate better communication.
The hosts of the podcast discussed the challenges associated with terminology in the field of UX. They highlighted the need for designers to adapt to the context of their organizations, listen actively, and build trusting relationships for successful collaboration.
For me, the key takeaway lies in the importance of effective communication and understanding the unique context of each organization. As I am going to create prototypes for my master’s thesis on app design, these insights might be helpful. Improving terminology and focusing on the customer experience will enhance my ability to communicate. In conclusion, the podcast offered practical insights that align with the real-world challenges faced by designers.
