Short stories told on Instagram

As mentioned in the previous blog post about Short stories told through social media Instagram was one of the platforms that really shows how words can help give a single picture a meaning. Therefore I decided to do a some more research on how different stories on my own Instagram feed were told through Instagram posts,

I looked at one of my favorite accounts, @maloupeterson, who is a skier from northern Sweden. She shares her stories from different adventures all around the world.

In my opinion the most powerful thing with storytelling is that you can recognize and relate to the story being told. The length of the text is of course important as well, but I realized that as long as you can relate and the image and the text complement each other it doesn’t matter if the story is told in one sentence or using the whole display of 125 characters.

The main character in the story doesn’t have to be a human and the most important factor of the narrative is the emotional part. However I find the most powerful stories no matter the length are the ones that follow the narrative structure that I mentioned in What are the fundamentals of storytelling?

One of my favorite pages regarding storytelling on Instagram is the account @wornwear, an initiative from Patagonia. They promote to trade-in or to buy already used patagonia products and therefore they tell stories of already worn garments. The reason why I think they succeeded so well is because the image’s caption/description really provides a background that strengthens the meaning of the image. The images are well taken and together with the short but still rich description you get attached as a reader. The factor of recognition is also high as many have had at least one favorite piece of clothing that they just don’t want to get rid of, regardless of how worn it is.

Short stories told through social media

Storytelling is incredibly useful not only when it comes to books but also in social channels like LinkedIn, Youtube, Twitter, TikTok, Facebook and Instagram. It is especially powerful when it comes to sharing a narrative and getting other people to react and engage in your story. 

The structure of a good story is still the same when it comes to telling a story through different social media platforms. However the length is something that differs from a work of literature. Instagram also has a maximum length of 2,200 characters for their captions. Even though you have a limit of 2,200 words, the owner of Facebook and Instagram, recommends using no more than 125 characters. 125 characters is recommended as that is how much you can see on the display without scrolling. 

When looking into storytelling and especially when trying to find out how words can help give a single picture a meaning, Instagram was one of the first mediums I started to think of. Instagram is a wellused platform to reach out with a story to a large population, therefore it is an amazing tool to analyze regarding this topic. On Instagram you basically post one or several photos/videos together with a caption or description. It is a medium that is not only used by companies to reach out with a story, but rather used by the citizens. It is a good tool for updating your followers about what is going on in your life but also for marketing. 

There are several sites about how to use Instagram as a storytelling tool and brilliant examples of visual storytelling on Instagram. This tool is really powerful when it comes to storytelling through pictures and you will get a fast response on how well your story is told. Because of the limit of characters it is important to know the fundamentals of storytelling. Desiree Johnson, who is a Content Writer at Bitly, writes in the article Instagram Character Limit in Post, Caption, & Comment how to make the most of your Instagram character limit. These are her best tips when using Instagram as a tool for storytelling, 

  • Tell a story – Stories encourage engagement. Set the scene. Invite further inquiries.
  • Pose a question – Asking a question is the simplest way of engaging without using up too many characters.
  • Invite action – Use a call-to-action in your posts. For an external link, try out a shortened, branded social media link from Bitly.
  • Save for hashtags – Hashtags expand your reach far more than your words. When writing, make sure you leave enough space to add in some hashtags.
  • Get the perfect image – You can have the greatest caption in the world, but if you don’t have the perfect image, you’re not going to get anywhere. Save the fancy language for Facebook. Instagram is all about images.

Storytelling through pictures

To convey stories, ideas and viewpoints with the help of an image or several images is a very useful and powerful tool. In photography, storytelling is often called a photo essay or photo story.

“Any photography type can be used to tell stories. Documentary, fantasy, and even portraits are excellent for storytelling photography” (Bryan-Smith, Christopher).

A picture can convey a complex meaning that is difficult to describe with words alone, “A picture is worth a thousand words”. Here are the most important aspects to consider when telling a story with a picture or a serie of pictures,

Open vs closed story

First you need to figure out what you want to achieve with your photo or photos, what should the story be about? In this case you have two options – open or closed stories. 

Open story: lets both the photographer and the audience be creative as the story is open for interpretation. The audience will take into account previous experience and emotions into the story.

Closed story: fixed beginning and end. The main idea is that the audience in the end should have the same conclusion. 

Structure your narrative

When you have decided on an open or closed story it is easier to figure out the narrative. In the previous blog post I wrote I go deeper into this, however when it comes to photography these are some additions you should consider, 

It is good if the story contains a beginning (opening shot), middle (interactive and sequential shots), and an end (closing shot). It is important to decide how the story should be told, sometimes you want the end to be open or start the story at the end. Therefore the structure of the photos is an essential element, how the story should be told. Always try to have the narrative in mind when taking the photos, the narrative is there to guide your viewers through the photos.

Keep in mind the importance of having a character, some sort of emotion, and elements or objects that creates a connection with the viewer. Start with following the structure from the previous blog post what are the-fundamentals of storytelling to create a narrative for your picture. 

Single image vs Photo Series

In a single frame it is impossible to tell a story from the beginning till the end. Therefore the single frame suits best when telling an open story.

“A single frame might be very powerful but it’s still only a part of the bigger picture” (Grujin, Jasenka 2022).

When trying to tell a story in a single frame it is important to include small details that add to a person’s story. For an open story with a single frame you can play around with wide-angle shots which will give the viewers a bigger picture as more scenery will be included. Or keep it as a closed up frame and play around with the details which will bring more personality to the photo,

“A person’s full story is often in the details: a picture of their desk, travel books strewn across a bedroom floor, a close-up of their hands dirty from working in the garden, a wide-angle portrait of them surrounded by a few of their favorite things” (Bryan-Smith, Christopher).

However a closed story is easiest told through a photo essay or photo series,but it can as well be applied to an open story. With a series of photos the story can be told through a linear narrative structure to create a storyline with an opening shot, interactive and sequential shots, and a closing shot. Keep in mind that the first and last shot are the most important as they are crucial to grab the viewer’s attention. 

Narrow down, trim, and exclude

A photo series consisting of 50 photos might make you lose your viewers attention. Keep only the most essential photos that actually contribute to the story. Be selective and narrow down to your favorite shots. 

Take control of the entire frame

It is necessary to take a variety of shots of the same situation from different perspectives as a single shot won’t tell the whole story, 

“You need to shoot portraits, landscapes, abstract images, wide-angle shots, action shots, zoomed-in details and so on in order to tell a whole story” (Grujin, Jasenka 2022).

When telling a story through photos there is no typical style to follow, feel free to use different techniques. Play with the lightning and positioning. We like variety to not get bored, be creative and try to challenge the imaginations while paying attention to the details in the surroundings. 

The basics

Do not forget the fundamentals of photography as settings, composition, and lighting. They are still as important when you are trying to create a good story. A story told without the fundamental presence will not attract the viewer’s attention. 

Plan ahead 

As you now have an idea of what kind of shoots you need to do for your story, write down a list of equipment and a shot list. Do research about the location and create a map or pinterest board with inspiring shots you would like to try out that helps you convey your message. If you are photographing a famous location, do not forget to do research before to see what other photographers usually shot and try to find new and more unique angles. 

“The planning process should include selecting the topic, doing a research on the topic and planning your shots – they should be very diverse and visually appealing” (Grujin, Jasenka 2022).

It doesn’t matter how much you plan ahead, you will always have some unexpected events happening through your shooting. So be open minded and prepared to tackle issues that may accrue. 

Emotions in storytelling

The emotions told through the story is one of the most important aspects, to have an emotional impact on your viewer. Faces and body language are powerful ways to convey feelings as it is easy to identify a person’s behavioral patterns. This applies not only to humans but also to animals. 

However, when telling a story the character is important, a hero or a villain. It doesn’t need to be a person or an animal, it can be a landscape or an object as long as it can evoke strong emotions. In addition, it is important that the photos are layered with a meaning.  

“The images should be thoughtfully layered with meaning. This is how you engage your viewer’s attention for a longer period of time. This is usually the most difficult process of telling a story with photographs” (Hopper, Drew 2016).

It takes time to manage the skill of capturing memorable photos with strong emotions and a layered meaning. 

Colours

Another aspect when creating an emotional impact on the viewers is the colors. Colors are a great and powerful tool to use and to always have the color theory in mind. This can help you create a meaning to your photos. 

Warmer colors are good to flavor your photo and give a feeling of enjoyment, strong colors such as red can invoke the feeling of desire and passion. The cool colors can reflect loneliness and uncertainty, therefore it is important to think about what emotions you want the story to reflect.

“Experimenting with a colour scheme like warm and cool colours will allow you to quickly change the atmosphere in your images. For instance, if you focus on the spectrum of reds that will increase the sensation of joy, intimacy, passion or pleasure. On the other hand, cold bluish colors will transmit the feeling of calm or perhaps unhappiness and isolation” (Grujin, Jasenka 2022).

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To have a caption together with your photo is also a part of the storytelling and should support the viewers understanding, 

“That said, it is important to remember that while captions may expand your understanding of an image, it’s the image itself that should tell the story – never the other way round” (Hopper, Drew 2016).

Keep in mind that It takes time to combine the photography and storytelling skills. The most important thing is to start somewhere and enjoy the process of evaluating your skills.

Sources:

D. Little, Jason (July 23, 2017): 3 Steps to Becoming a Better Photographic Storyteller. In: Light Stalking, https://www.lightstalking.com/3-steps-becoming-better-photographic-storyteller/ (zuletzt aufgerufen am 6. 12. 2022)

Grujin, Jasenka (November 7, 2022): The 6 Fundamentals Of Storytelling In Photography. In: Light Stalking, https://www.lightstalking.com/storytelling-through-photography/ (zuletzt aufgerufen am 6. 12. 2022)

Hopper, Drew (June 27, 2016): 6 Tips for Telling Stories with Your Photos. In: PetaPixel, https://petapixel.com/2016/06/27/6-tips-telling-stories-photos/ (zuletzt aufgerufen am 6. 12. 2022)

Bryan-Smith, Christopher: 8 Tips for Creative Storytelling Photography. In: Expert photography, https://expertphotography.com/storytelling-photography/ (zuletzt aufgerufen am 6. 12. 2022)

McKechnie, Ben: How to Do Storytelling With Your Images. In: Digital photography school, https://digital-photography-school.com/8-tips-storytelling-images/ (zuletzt aufgerufen am 6. 12. 2022)

What are the fundamentals of storytelling? 

Storytelling is all about telling a story to an audience, wherever it is through advertisement, movies or books. Storytelling has the power of making the audience act, feel and think in a certain way. When telling a story there are some key principles to follow,

Theme:

The theme is the main idea of a story, what the story is really about and what you want the reader to convey from the story. It can be a life lesson, moral or an opinion in general. The theme is why it is happening while the plot is what is happening in the story. Therefore it is important to determine the reason why the story should be told before writing the plot. 

A story may have both a major theme and minor themes.

Major Theme: An idea that is intertwined and repeated throughout the whole narrative.

Minor Theme: An idea that appears more subtly, and doesn’t necessarily repeat.

Some important questions, which was mentioned in the article The 7 Main Story Elements and Why They Matter (2020), to ask when creating the theme, 

  • What message do you wish to convey? 
  • What will it teach the reader about life? 

Setting:

Start with deciding when and where the story takes place. Set a location and time or era, however do not forget to consider aspects as our senses such as look, taste, feel, smell and sound which are powerful to create an emotional connection in a story. The setting must not be very specified, it can also be broad. The main purpose is to establish a setting for the reader which creates an indented mood.

“Show readers your setting, don’t tell them” (Jenkins, Jerry 2020).

Characters:

Time to define the characters in the story which all have a different role or purpose to play in the story. Decide on a hero or heroin, even called the central character, main character or protagonist. The protagonist will affect the reader emotionally through the story as that character has a clear goal to accomplish or a conflict to overcome. However, is it important to make characters who feel knowable and realistic.  

Some things to consider when creating the protagonist for the story which is mentioned in the article The 7 Main Story Elements and Why They Matter (2020),

  • Redeemable human flaws
  • Potentially heroic qualities that emerge in the climax
  • A character arc (he must be a different, better, stronger person by the end)
  • Resist the temptation to create a perfect lead character. Perfect is boring.

Despite the protagonist a story also needs antagonists or villains which serves the purpose to create tension and stand in the way of the protagonists goals. An antagonist can be represented as a person, situation, thing or a place. 

“Your villain should be every bit as formidable and compelling as your hero. Just don’t make the bad guy bad because he’s the bad guy. Make him a worthy foe by giving him motives for his actions. Villains don’t see themselves as bad. They think they’re right! A fully rounded bad guy is much more realistic and memorable” (Jenkins, Jerry 2020).

Plot:

The plot is a series of events which represents the content of the story and should have the structure of the Narrative arc. The main purpose with the plot is to connect and influence the audience emotionally to the protagonist and its ultimate goal. 

“Plot is the sequence of events that make up a story. It’s what compels your reader to either keep turning the pages, or set the book aside” (Jenkins, Jerry 2020).

Narrative Arc:

The narrative act is fundamental for creating a story. 

  • Setup: The world in which the protagonist exists prior to the journey. The setup usually ends with the conflict being revealed.
  • Conflict: something which raises the tension and drives the story. Challenges that the main character, the protagonist, must tackle through the story. This is what engages the reader and conflicts are a crucial element to make the story interesting. The conflict can be internal or external as long as it creates tension so that the reader wants to keep turning the pages to find out how it ends. 
  • Climax: this is where the turning point occurs for the protagonist. This is where the peak of tension in the story takes place. 
  • Resolution: The ending of the story where the protagonist, the lead character, overcomes and learns from the complications that have arisen during the story. To make a really powerful ending, try to reach for the audience’s heart and impact them emotionally. 

“Read through everything you’ve written. Take a long walk. Think on it. Sleep on it. Jot notes about it. Let your subconscious work on it. Play what-if games. Be outrageous if you must. But deliver a satisfying ending that resonates” (Jenkins, Jerry 2020).

Except the structure mentioned above it is important to determine which point of view the story will be told. Should the story be written in first, second or third person. 

“Readers experience everything in your story from this character’s perspective. (No hopping into the heads of other characters.) What your POV character sees, hears, touches, smells, tastes, and thinks is all you can convey” (Roe, Chris).

Sources:

Roe, Chris: Storytelling 101: The 6 Elements of Every Complete Narrative. In: Pond5blog, https://blog.pond5.com/6477-storytelling-101-the-6-elements-of-every-complete-narrative/ (zuletzt aufgerufen am 25. 11. 2022)

Jenkins, Jerry (28 Aug 2020): The 7 Main Story Elements and Why They Matter. In: Jerry Jenkins, https://jerryjenkins.com/story-elements/ (zuletzt aufgerufen am 25. 11. 2022)

Leighfield, Luke (11 August 2022): The 5 Key Story Elements. In: Boords, https://boords.com/storytelling/the-5-key-story-elements (zuletzt aufgerufen am 25. 11. 2022)

Hooper, Riley (April 17, 2013): Storytelling the stillmotion way: Part 1. In: Vimeo, https://vimeo.com/blog/post/storytelling-the-stillmotion-way-part-1/ (zuletzt aufgerufen am 25. 11. 2022)

Research topic: Giving a picture a meaning.

How can storytelling strengthen the recipient’s emotional connection? This is the question I chose to work with. Storytelling is broadly about conveying a feeling or a message with words, sound or image. The focus will be on the combination of words and an image and how these can complement each other to enhance a short story by portraying people on just one A4 page.

The aim is to increase the knowledge regarding visual storytelling and how words together with a single frame can strengthen the recipient’s emotional connection to a short story. To get an answer, existing material such as the books “bedtime stories for rebel girls” and “this is a good guide for a sustainable lifestyle” will be studied as well as the books “Talk like ted” by Carmine Gall, “Design is Storytelling” by Ellen Lupton and “Agile Presentation Design – an innovator’s guide to more impactful presentations” written by Ole Tillmann.